Last week, I shared with you the first in a series of videos sponsored by UPS in the style of their “whiteboard” TV commercials. The idea is to take social media concepts and explain them in 1-2 minutes, giving businesses an idea of how they can seize the opportunities created by the medium. In the second installment, we look at selecting the right social media tools for your business, whether it’s for improving communication internally, or finding a better way to manage your consumer facing social media presence on Twitter and Facebook. There are literally hundreds of tools to choose from in this space, so, I tried to select a few

that we’ve reviewed and fill big needs (for example, CoTweet , Involver , and Socialtext are featured). If you’d like more information about this topic, these resources might also be useful: 10 of the Best Social Media Tools for Entrepreneurs 5 Easy Social Media Wins for Your Small Business 35+ Examples of Corporate Social Media in Action 10 of the Best Social Media Tools for PR Professionals and Journalists Without further ado, here’s this week’s video on Internal/External Social Networking: Reviews: Facebook , Twitter Tags: small business , social networking

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Choosing the Right Social Media Tools for Your Business [Video]