With the success of the iPhone app store, all of the new application platforms coming to the market, and the rise of Facebook Connect , a lot of attention’s been pulled away from the original Facebook Platform and its many apps. Sure, we still get invites, but usage rates aren’t like they were in the past (trust me – I was once developing Facebook apps). Facebook, realizing this problem exists, is lending developers a hand, specifically by extending its ad targeting such that developers can now create ads prompting users to install their apps, and target them towards users of specific applications. The announcement itself isn’t very specific, but the gist is this: you can create ads targeted at people using specific applications, on top of demographic information like age, gender, relationship status, and language. You

can choose to target everyone using a set of apps similar to your website or your own application, or you can exclude your app so you don’t waste advertising. On top of this, Facebook continues to test its new Facebook Credits program (you know, the virtual currency that could become a universal web currency ) as another method of monetization. The company writes today that as “Facebook Credits become more broadly available on Platform, they will meaningfully improve developer monetization and provide a great experience for users.” In short, Facebook’s out to make sure its 3rd party developers can stay in business so that the entire platform caa grow. Reviews: Facebook Tags: facebook , facebook application , facebook apps

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Facebook Ads Now Know What Apps You’re Using