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Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans. We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message. Spreading a Message With Mobile Video The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across. Video is an important communication driver, too, and when you combine the two technologies together, you end up with something potentially amazing. Last month, we wrote about Thwapr , a company that specializes in doing mobile-to-mobile video. We see mobile video messaging as something that’s only going to continue to grow, especially as more and more companies realize just how many users are able to actually view video on their phones. One of the companies that is really focused on mobile video marketing is Mogreet . Mogreet works with companies so that they can send video MMS messages to users that request their information. Because virtually every mobile phone sold since 2005 or so can support MMS messages that include video playback, the potential audience for these sorts of messages is huge. I spoke with James Citron, the CEO of Mogreet, and he told me that the company has more than 2,700 device profiles in its database, meaning that if you have a cell phone, chances are, it can play one of Mogreet’s video MMS messages. Each video is encoded in a variety of different formats and it is sent to phones in the best format for that phone, so that users of an iPhone get a different experience than someone using a Motorola Razr, but each user gets the best possible experience for his or her device. While this has primarily been used for commercial advertisers, Mogreet is interested in getting into the non-profit space too, because that’s perhaps an even better market for this sort of service. Think about it, what if you could
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From “Eraserhead” to MMS: David Lynch Goes Mobile
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Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans. We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message. Spreading a Message With Mobile Video The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across. Video is an important communication driver, too, and when you combine the two technologies together, you end up with something potentially amazing. Last month, we wrote about Thwapr , a company that specializes in doing mobile-to-mobile video. We see mobile video messaging as something that’s only going to continue to grow, especially as more and more companies realize just how many users are able to actually view video on their phones. One of the companies that is really focused on mobile video marketing is Mogreet . Mogreet works with companies so that they can send video MMS messages to users that request their information. Because virtually every mobile phone sold since 2005 or so can support MMS messages that include video playback, the potential audience for these sorts of messages is huge. I spoke with James Citron, the CEO of Mogreet, and he told me that the company has more than 2,700 device profiles in its database, meaning that if you have a cell phone, chances are, it can play one of Mogreet’s video MMS messages. Each video is encoded in a variety of different formats and it is sent to phones in the best format for that phone, so that users of an iPhone get a different experience than someone using a Motorola Razr, but each user gets the best possible experience for his or her device. While this has primarily been used for commercial advertisers, Mogreet is interested in getting into the non-profit space too, because that’s perhaps an even better market for this sort of service. Think about it, what if you
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From “Eraserhead” to MMS: David Lynch Goes Mobile
