Bing isn’t afraid to tap into other online communities to spread their message and get you more involved with their search engine and social marketing gimmicks. Earlier this month, they launched their own Facebook application and contest to get you to submit your photos for their homepage. Now they’re tapping into the YouTube community for a jingle. The Bing Jingle Contest , launched this afternoon, is Microsoft’s search for the best Bing jingle. They’re using their new YouTube channel to collect video submissions, and the winner will be awarded with a $500 American Express gift cheque. Should you wish to lend your voice to a Bingle and a chance at 500 bucks, all you need to do is submit your video before 11:59 PST on July 31, 2009

( full contest rules here ). The winning formula consists of creating something that other people watch and rate highly, as 50% weight will be given to video views and rating respectively. Sure it’s a tad awkward for Microsoft to being using Google’s video site for their competition, but without a viable option of their own, YouTube is still the best platform for video contests. We’re curious to see what comes of the competition, so if you happen to create a Bing jingle, we’d love for you to share a link with us in the comments. Reviews: Facebook , Google , YouTube , bing Tags: bing , microsoft , microsoft bing

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It’s Bingle Time: Bing Wants Your Jingles on YouTube