It’s no secret that people often buy things based on the recommendation of a family member, friend, or celebrity that they respect. And now, with Twitter, these product recommendations have taken on a whole new meaning, as a tweet about your love for Starbucks coffee or Nike running shoes is instantly seen by your followers. Just launched JustBought.it is looking to turn this activity into a business. Part Twitter, part TwitPic, and part Google Maps, the site encourages users to tweet whenever they’ve “just bought something” (get it?) with a picture of the product and the location where they purchased it. The site then takes this data to create a community of Twitter shoppers. Upon logging in (using Twitter OAuth), you’ll see any recent purchases from your area, by category (shoes, art, etc.) or just browse the latest tweets sent out from JustBought.it shoppers. Since the site is new, you’re more likely to find shoppers on the “Latest Tweets” tab than

in your hometown, but the site hopes to change that by swinging white label deals with big online retailers, who would enable JustBought.it tweets whenever consumers buy something. A key feature currently missing – a mobile application – is also due in two weeks in the form of an iPhone app, founder Adarsh Dilip (the same guy behind Chart.ly ) tells me. Dilip also says that the site will move beyond Twitter and implement Facebook Connect as well. Much like StockTwits (which bought Chart.ly), JustBought.it is attempting to establish community around something people are already doing on Twitter – sharing their shopping experience. Although the site certainly faces the issue of needing lots of users to become exciting, it seems they have a solid strategy in place to get there. Reviews: Google Maps , Twitpic , Twitter Tags: justbought.it , online shopping , shopping , twitter

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JustBought.It Turns Twitter Into a World of Mobile Shoppers