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We’ve already looked at how on-air Super Bowl advertisers fared with audiences during the Big Game, but how did online viewers react to the spots? Check out which ads were the biggest winners — or losers — with the Hulu crowd. The 2010 Super Bowl was a big win for more than just the New Orleans Saints, CBS scored big-time, too, garnering the biggest Super Bowl audience on record, and, with 106 million U.S. households tuned in, the most-watched television program of all time. That means a lot of eyes were on the ads — both online and on-air. And now more than ever, we can ascertain almost instantly how these commercials resonated with viewers. Similar to YouTube’s AdBlitz channel, Hulu’s AdZone features all of the nationwide Super Bowl spots and lets viewers vote, Siskel & Ebert-style (that’s thumbs-up or thumbs-down) on which ads worked and which ads fell flat. You can even see how many users from different demographics and locations liked or disliked certain ads, and you can compare those metrics with other ads. Hulu explains the whole process in its blog
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Super Bowl Ads: Hulu’s Winners and Losers [STATS]
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We’ve already looked at how on-air Super Bowl advertisers fared with audiences during the Big Game, but how did online viewers react to the spots? Check out which ads were the biggest winners — or losers — with the Hulu crowd. The 2010 Super Bowl was a big win for more than just the New Orleans Saints, CBS scored big-time, too, garnering the biggest Super Bowl audience on record, and, with 106 million U.S. households tuned in, the most-watched television program of all time. That means a lot of eyes were on the ads — both online and on-air. And now more than ever, we can ascertain almost instantly how these commercials resonated with viewers. Similar to YouTube’s AdBlitz channel, Hulu’s AdZone features all of the nationwide Super Bowl spots and lets viewers vote, Siskel & Ebert-style (that’s thumbs-up or thumbs-down) on which ads worked and which ads fell flat. You can even see how many users from different demographics and locations liked or disliked certain ads, and you can compare those metrics with other ads. Hulu explains the whole process in its blog
Original post:
Super Bowl Ads: Hulu’s Winners and Losers [STATS]
