This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here . The series is made possible by Microsoft BizSpark. Name: ZooLoo Quick Pitch: ZooLoo is a complete online environment around your own domain name, giving you tools to manage your life online. Genius Idea: Personal branding and online life management are huge markets, and for good reason – the social web’s made managing and promoting your personal identity more important than ever. A lot of people go to social web tools to do it, but the best way is still to start a website on your own personal domain (i.e. BenParr.com ). Yet unless you’ve got some tech savvy, setting it all up and managing it can be painful. ZooLoo tries to achieve two things. First, it wants to make it easy for you to create your own customized website on your own domain. Second, it provides an impressive array of tools to create the perfect web experience so that you can make it your own. On top of this, it has social networking features that connect you with your friends (or locks them out, depending). The process is simple: register, pick a domain, and customize. Customization comes in the form of themes, templates, blogs, photos, video, and more, mostly within the zCreator management tool. You can upload photo albums, create your own personal YouTube , and even access your favorite shopping websites. It’s meant

to not only be a destination for your friends, but one for managing your life as well. You can control who sees your website too, through ZooLoo’s privacy settings and group features. You can set it so that only family or work friends see specific aspects of your website, much like Facebook privacy settings. Of course, they’re going to have to be members for this feature to work. ZooLoo’s elegant and feature-rich. If you’re a technical person or someone who needs full control over his or her branding, build your own website. But if you want to build something that’s slick and chock full of multimedia, then ZooLoo’s worth your consideration. Sponsored by Microsoft BizSpark BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today . Entrepreneurs can take advantage of the Azure Services platform for their website hosting and storage needs. Microsoft recently announced the “new CloudApp()” contest – use the Azure Services Platform for hosting your .NET or PHP app, and you could be the lucky winner of a USD 5000* ( please see website for official rules and guidelines ).” Reviews: Facebook , PHP , YouTube Tags: bizspark

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ZooLoo Creates a Master Dashboard for Your Online Life